wtorek, 27 grudnia 2016

Brushing up tags - how to sell on Etsy?

If you are here on my MinkuLUL blog for the scarfs and painting on silk, this post might not be interesting.
There will be some 'Etsy seller' slang.
You have been warned.

Here's a cute pic I did some time ago to make it up for you ;)

If you already have a shop on Etsy...

... and if you feel as overwhelmed with Etsy constant changes as I am, you might think this is a good moment for brushing up your tags.
Oh, they do change. All the time. They changed the search engine.
And now it is...

... a tag - war! 

 oh yes, it is a battle against time (where to get some free time, huh?) amd a battle against all you already know about search engine on Etsy.

Do you know what they did?

No low-profile hearts or favs, please. 

That's what the Etsy people seems to be saying to us. No low-grade links. No heart-ing games, no "fav and run" games on Teams, just social media or google ad links.
I have seen it happened during last two months. Last year I would start promoting by putting my new listings to my favorite teams, to play some games with them... no more! I have stopped doing that.  
I do believe that low-grade clicks, hearts and favorites makes my listings perform worse in the search engine.

Let us see your tags!

But no one - word tag. They do prefer us to be more specific now, like using "silk scarf" instead of two separate tags "silk" and "scarf". I know this is not so new but I feel like lately only the two or more word tags are working.

Let us see your title!

No more crowded, long titles, it seems. I think that shorten ones work better. No repeating (this is specially hard). I had listings with titles like "silk scar with strawberry scarf with fruit red strawberry scarf' and so on... of course it had more sense than this ;) but you get my drift. Now just one 'silk scarf' for me in the title. JUST ONE!
And of course you have to put tags all around your description. But don't simply copy the title. Make it more real - time speech. Make it 'organic'

Finally, the listing itself.

I am trying to promote my Waterlily silk scarf. I have tinkered with the description, tags and renewed it.
Water Lilies silk scarf - on ETSY

I have read the seller guide about improving your SEO on Etsy seller handbook (HERE) - it is a great read, along with other articles.
I have checked my Waterlily silk scarf status on EtsyRank (HERE) - fantastic tool! You can (among other things) check the tag popularity, search for synonyms or compare it with other tags!
I, being not native English speaker, would not think that 'water lily' would be more common than 'waterlily'! huh!

ufff... finally, my work was done. Now off to social media, to promote... but that's a topic for another post.