Selling on-line leaves us with no choice but to have great photos and promote!
There are a lot of social media and galleries, that can be helpful, but the trouble is that the photo working miracles on Facebook won't work so good on ETSY or Deviantart.
How to match your item photos with your social media pages and galleries?
Here's a few tips!
ETSYThere are 5 photos that can be used, and I am sure buyers look at all 5 :) But obviously, the first photo, that becomes your thumbnail, is the most important.
YES: The photos should be square or horizontal, with a neutral background (white, gray or delicate wood). The photo should be natural, without a watermark or your signature / icon.
NO: Compilation, photo manipulation, frames etc simply won't work.
My most popular ETSY item and photo, the 'Trees in Blue' silk scarf
DeviantArtAs I observed, my most popular pictures are the ones with a lot of details. Photo-manipulation works great! YES: DeviantArt is all about composition, colors and complicity.
NO: None of my close - ups or single item shots are as popular as my combined (GIMP edited) images.
Oh, and a peek behind the curtains :) Show your workshop, your creative process, your sketches!
YES: Details or close - up, strong shading to be visible on your friends walls. Pictures while working.
NO: The picture itself should not be to big, because FB does not show the original size of the picture and small fonts may be unreadable.
Night Queen silk scarf while painting... worked well on FB but won't work on ETSY nor DeviantArt.
Let me know what are your experience! What do you think?
What about the Pinterest?
What about a Blogpost?